Our Top Fundraiser shares His Tips!

Last year, over 10,000 Texans raised over $1,045,000 for Alzheimer’s care, support, and research. The top fundraiser across all of our 15 Walks was Don Baird, who raised $14,935! Today Don shares his top fundraising tips.

Here are some things to keep in mind when raising donations for the Walk to End Alzheimer??????s??????.

I am assuming that you are walking to honor, or in memory of a family member, or friend who has Alzheimer??????s disease.????? That is why you need to do more than just walk, you need to generate some pledges for funds to battle this horrid disease.?????????? Additionally you should use the story of how AD has touched your life when fundraising.?????????? There are very few people that you will approach who have not been affected by Alzheimer??????s in some fashion.

There are two approaches that you may want to take:

  1. Ask everyone that you know (close and distant) for any amount of money that they feel they can pledge.????? This results in a large number of small gifts.????? To make this successful, you need to approach a large number of people.
  2. Select a smaller number of people that you know have the ability to pledge a larger amount and give a bottom level dollar suggested gift such as $20, $50 or $100.????? People respond better when you suggest a specific amount.????? Last year, I asked for specific amounts starting at $50 and contacted more than 100 people.

The following are some of the specifics techniques that I used, and lessons learned.

  1. Make your email message personal as to the reason you are requesting the donation.?????????? I mentioned that my wife Cheryl was only diagnosed 3 years ago with Early Onset Alzheimer??????s and now is in the ??????Severe to Profound?????? stage.
  2. Keep the email short and to the point.????? No more that 2 paragraphs, with no more that 3 sentences each.
  3. Make sure your fundraising Walk web link is in the email so the recipient can go directly to it.
  4. Ask for a specific amount.????? ?????I had two email groups, one that asked for $50, the other starting at $100.????? (This year I??????m going to add a third asking for $500 or more).
  5. Once you send out the initial email, follow-up with a second to those who do not respond within 5 to 10 days.????? (Most pledges will come in within the first couple of days that the email is received).????? Additionally if you see the person face to face ask, ??????Did you get my email about the Walk???????
  6. Keep accurate records of whom you??????ve contacted and those that do or do not respond.
  7. When someone makes a donation, send a ??????thank you?????? email immediately.
  8. Send out one last reminder 3 to 5 days prior to the event to those who have not yet responded.????? Remind them that the walk is very close.????? As a result I had an approximate 90% response rate.
  9. After the event I sent an email thanking everyone for their support and inviting them to walk with me or sponsor me in 2012.

If you have any questions or need assistance sending emails, please contact us at walk@alztex.org or 713.314.1341.

AlzTex Admin

The Alzheimer's Association Houston & Southeast Texas Chapter (www.alz.org/texas) consists of families, caregivers, scientists, health professionals, and concerned citizens who are committed to finding a cure for Alzheimer's Disease and to easing the burden of Alzheimer's Disease and related disorders on patients and their families and loved ones.