When you participate in Walk, your fundraising dollars fuel our mission-related initiatives of care, support and research. We would like to thank those who have worked so hard to help raise money and┬áee are absolutely thrilled to have your support again this year!
And as we enter Walk season, now is the best time to ramp up your fundraising efforts! One of our top walkers, Don Baird, is back with some more awesome fundraising tips to help you make the most of your efforts!
Set you goal high:
The first year I was able to raise $8,500, second year $15,000, and last year $17,500.┬á YouΓÇÖd be amazed how generous people are when you give them a good reason to give. Here are some things to keep in mind when fund raising for the ΓÇ£Walk to End AlzheimerΓÇÖsΓÇ¥
Why are you walking? ┬áTell your story:
You should use the story of how Alzheimer’s disease has touched your life when fundraising. There are very few people that you will approach who have not been affected by AlzheimerΓÇÖs in some way, or who knows someone who has been touched by it.
Illustrate the need for funds through facts and figures:
- AlzheimerΓÇÖs is the 6th-leading cause of death in the U.S.
- While the death rate of all of the other fatal diseases in the U.S. has declined since 2000, only AlzheimerΓÇÖs has increased by 68%.
- Because we do not know what causes the disease there is no cure, no way to prevent it, and no way of stopping itΓÇÖs progression.
- If nothing is done, the cost of AlzheimerΓÇÖs care in 2050 will be $1.2 trillion.
Try two different fundraising approaches:┬á
- Ask everyone that you know (close and distant) for any amount of money that they feel they can pledge. ┬áThis results in a large number of small gifts.┬á To make this successful you need to approach a large number of people.
- Select a smaller number of people that you know have the ability to pledge a larger amount and give a bottom level dollar suggested gift such as $50.00 or $100.00. People often appreciate guidance as to the amount to pledge.
Try some specifics techniques:
- Send a personal email message as to the reason you are requesting the donation. ┬á┬á ┬á┬á
- Keep the email short and to the point.┬á No more that 2 paragraphs, with no more that 3 sentences each.
- Make sure the Walk web link is in the email so the recipient can go directly to it.
- Ask for a specific amount.
- Once you send out the initial email, follow-up with a second to those who do not respond within 5 to 10 days.┬á (Most pledges will come in within the first couple of days that the email is received)
- If you see the person face to face ask, ΓÇ£Did you get my email in reference to the walk?ΓÇ¥
- Keep accurate records of who you’ve contacted and those that do or do not respond.
- When some one pledges, send a ΓÇ£thank you ΓÇ£ email immediately.
- Send out one last reminder 3 to 5 days prior to the event to those who have not yet responded.┬á Remind them that the walk is very close and they only have 3 days to get their pledge in.
- After the event, send an email thanking everyone for their support and inviting them to walk with me or sponsor me in 2013.