Walk Wednesday: Time to send reminder emails

We are a little over a month away from the Houston Walk to End Alzheimer’s. And, one of Houston’s Top Walkers, Don Baird, is at it again, bringing us another helpful fundraising blog post to help you kick your fundraising into gear!

Lunch 024

Time to send reminder emails

With less than 30 days left before the Houston walk, I hope your fundraising effort is going well.????? As I??????ve suggested before, there are a couple of ways to enlist family, friends and business associates to donate money to your walk.????? One is to ask a large number of people for a small donation, the other is to ask a select group for a large donation.

Regardless of the method that you use, you need to follow up after sending the initial email request.????? This is where a great number of people fall short in their fundraising goals.????? Some feel that they don??????t want to ??????bother?????? those that they are asking for money.????? Remember, you are not bothering those folks; you are simply reminding them of your initial request.????? When I get an email asking me to donate to a cause, I will often put it aside until there is a convenient time to complete the transaction.????? As a result, I appreciate a reminder from those who are asking for my participation.

A short email will generally do the trick:????? ??????Dear_____ The walk to end Alzheimer??????s is coming up in just a few weeks.????? I hope you received my earlier email asking for your assistance.????? It??????s difficult to imagine how much your pledge means to the research to help find a cause and cure for AD.????? Please go to the link below and help us fight this terrible disease.????? Thank you in advance for your help.??????

To whom do you send the email?????? You can go to your walk page and click on ??????contacts??????.????? There you can see who received an email, if they opened it, and if they went to your web page.????? For those who opened the original email, (whether they went to your page or not) you can send out the reminder above.????? If you see that someone has not opened your original email, the cause may be that it was sent to a corporate email account and for whatever reason was sent to ??????spam??????. ?????I have had success getting around this by sending the original email to my personal email address.????? I then forward that message to those with a corporate account.????? I even suggest that they may not have received the original email and encourage them to open the link from the one that was forwarded (I have had one person reply that they never received the original and later gave me $500!).

You??????ll be amazed on how well the follow-up reminder email works.????? You will generally get a burst of contributions shortly after you send it out.????? There are also other tactics to use in addition to just emails.????? Any time I see someone that I have sent an email that has not been opened; I will ask ??????Did you see my email in reference to the ??????Walk to end Alzheimer??????s?????????????????? That is often enough of a nudge to have them look for the email and open it. Finally as the walk gets closer I will call or text those who have not responded.????? This is particularly effective for those who have given in past years. (Last year using this technique I was able to raise in excess of $3000 in one day.)

I have found that a little persistence and organization will go a long way to help you reach and surpass your goal.????? Good luck in the home stretch in your fundraising.

AlzTex Admin

The Alzheimer's Association Houston & Southeast Texas Chapter (www.alz.org/texas) consists of families, caregivers, scientists, health professionals, and concerned citizens who are committed to finding a cure for Alzheimer's Disease and to easing the burden of Alzheimer's Disease and related disorders on patients and their families and loved ones.

One thought on “Walk Wednesday: Time to send reminder emails

  • December 11, 2013 at 2:50 pm
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    Hey Don, thanks for sharing these valuable tips! I can understand why people may be worried that they don’t want to come off as too “pushy” when it comes to asking for a donation. However, it’s nice to hear that this strategy does work and that you were willing to describe some of your own personal experiences in utilizing this tactic. By the way, how did your last Alzheimer’s walk go?

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